au Brand logo guidelines


The au brand logo is the highest-end design element that symbolizes au's vision.
By making movements in cursive, it means that we hope that something new will be born from people-to-people connections.


Protected area

It is important to display the au logo with independence and distinctiveness.
The following is the minimum protection area to be secured, but please be careful to provide as large a protection area (margin) as possible when displaying concretely.

Text notation

The au brand is written in English. Please write correctly referring to the following.

Basic notation


The au brand color is an important element that can be expected to play an effective role in expressing the image of the au brand in a unified manner.
We have established the "au orange" rule as a color that customers can feel "au-style" at a glance.

  • Printing ink PANTONE 166C
    Process (decomposition color) C0% + M80% + Y100% + K0%
    RGB R235 G85 B5