Mid-Term Management Strategy
(FY2022-24) Overall framework

The KDDI Group Mission Statement

The KDDI Group
values and cares about the material and emotional well-being of all its employees,
and delivers a thrilling customer experience by always going further than expected
with the ultimate goal of achieving a truly connected society.

Brand Message

Each of the brands we offer has its own vision.
The vision imbued into each brand
is expressed in videos, slogans, and statements.

Company Vision

01 The company
the customer can feel closest to

02 A company
that continues to produce excitement

03 Contributing
to the sustainable growth of society


Sustainability Management

The KDDI Group
will aim for the sustainable growth of society
and advance corporate value together with our partners
through driving our business strategies
and strengthening our management foundation.

Materialities and values we embrace

About Sustainability Management

Business Strategies

5G-driven evolution of the telecommunications business
and expansion of focus areas with telecommunications at the core.

Satellite Growth Strategy

About Satellite Growth Strategy