Tommorow,Together KDDI / おもしろいほうの未来へ au Tommorow,Together KDDI / おもしろいほうの未来へ au

The KDDI Group
values and cares about the material and emotional well-being of all its employees,
and delivers a thrilling customer experience by always going further than expected
with the ultimate goal of achieving a truly connected society.

Overall framework Mid-Term Management Strategy

On May 13, 2022, we announced our Mid-Term Management Strategy (FY2022-24).
Once again, from The KDDI Group Mission Statement to our brand message, Company Vision, KDDI VISION 2030, Mid-Term Management Strategy (strengthening Business Strategy and strengthen management infrastructure),
We will explain the overall frame structure that includes the philosophy and the positioning of the brand message within it.


Brand Message

Each brand we offer has its own meaning.
The thoughts behind each brand are expressed through videos, slogans, and statements.

Company Vision

01 The company
the customer can feel closest to

02 A company
that continues to produce excitement

03 Contributing
to the sustainable growth of society

Experience our brand