The KDDI Group
values and cares about the material and emotional well-being of all its employees,
and delivers a thrilling customer experience by always going further than expected
with the ultimate goal of achieving a truly connected society.
Pagetop
Overall framework Mid-Term Management Strategy
On May 13, 2022, we announced our Mid-Term Management Strategy (FY2022-24).
Once again, from The KDDI Group Mission Statement to our brand message, Company Vision, KDDI VISION 2030, Mid-Term Management Strategy (strengthening Business Strategy and strengthen management infrastructure),
We will explain the overall frame structure that includes the philosophy and the positioning of the brand message within it.
Brand Message
Each brand we offer has its own meaning.
The thoughts behind each brand are expressed through videos, slogans, and statements.
| Corporate brand |
|---|
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| Business brand |
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| Telecom brand |
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Company Vision
01
The company
the customer can feel closest to
02
A company
that continues to produce excitement
03
Contributing
to the sustainable growth of society
Experience our brand
KDDI experience facility
GINZA 456 Created by KDDI
A concept shop where you can experience the latest KDDI technology
KDDI MUSEUM
You can experience the role of telecommunications in society and the latest 5G / IoT with the concept of "learning from the history of the challenges of our predecessors and designing the future".
KDDI Parabola Pavilion
A facility where you can enjoy learning about the telecommunications mechanism in front of a powerful parabolic antenna
Activities of each KDDI brand
Reboot "Omoide" mobile phone
An event to restart old mobile phones that can no longer be turned on using a dedicated device and retrieve important memories such as photos and emails.
Action!
～ Close to customers ～
We believe that it is important to constantly improve our services together with our customers. "Action!" Introduces initiatives to respond to customer feedback.
RESPECT YOU, au
Introducing the activities of partners who continue to create rich experiences together with au in order to create a society where everyone can realize their wishes.
2025 Osaka/Kansai Expo
Sponsoring “Cities of the Future”
KDDI will collaborate with Hitachi, Ltd. to create an exhibition where you can experience "KDDI VISION 2030." We will keep you informed about related information and the preparation status of exhibition projects, so please take a look.